Back to What's New December 04, 2024

ChartMogul connector

ChartMogul is a subscription analytics platform that pulls in data from different payment tools, turning that data into metrics such as churn rate, MRR, ARR, LTV, and so on. Adding a CRM to its product range in 2023, the company now unifies customer and financial data in one platform.

ChartMogul’s strength lies in its “cohort analysis” capability, which allows users to monitor the metrics of a group of users that signed up in a specific timeframe. Coupled with ChartMogul’s integrations with various payment gateways, this capability enables users to generate granular revenue reports at the MRR-by-cohort level, providing insights for business teams.

ChartMogul users working with different CRMs and data sources have so far relied on data warehouses to import data from other data sources and combine that data with their ChartMogul data. Peaka’s ChartMogul connector is a game changer in this regard, as it enhances the connectivity of this platform without any need for data warehouses and pipelines.

This connector enables users to pull in subscription analytics, customer, and billing data from ChartMogul and join it with data from other sources, such as CRMs, databases, and SaaS tools, to form new data sets. Users can then send this consolidated data to dedicated BI tools to create reports and dashboards that tell a story.